This monograph presents findings from a national survey of cultural participation conducted by the Urban Institute and commissioned by The Wallace Foundation. The study's overarching conclusion is that arts research, policy, and management need to be reoriented to pay greater attention to the diversity of cultural participation. People attend different types of cultural events for different reasons, with different people, in different places, with different experiences. The survey was administered by phone to a random sample of 1,231 American adults. [View the corresponding report summary]