A series of focus groups with parents of children enrolled in the Los Angeles County Healthy Kids program found that the program is providing families with a highly valued service in the form of comprehensive health insurance coverage, permitting their children easier access to care, making health services more affordable, and increasing options for where and when to obtain care. The groups explored parents' feelings about and experiences with Healthy Kids, which extends coverage to uninsured children from birth through age 18 in families with income below 300 percent of the federal poverty level who are ineligible for Medicaid or SCHIP.