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Using the Health Reform Monitoring Survey and state-level interviews, this paper identifies effective strategies to educate uninsured consumers about available health coverage assistance and to help them enroll. Researchers describe promising state practices, such as Kentucky insurance brokers’ targeting of firms that do not offer coverage, enrolling workers at those companies into Marketplace plans; 46 percent of America’s subsidy-eligible uninsured work for similar employers that do not offer insurance. The report emphasizes the importance of continuing to fund hands-on application assistance.