The partner organizations in the National Neighborhood Indicators Partnership are playing a crucial role in providing support for a complete count in the 2020 Census. The stakes are high because the census determines the political representation and federal funding for localities. All Partners are embedded in communities as trusted collaborators and plan to participate in 2020 Census efforts. They are leveraging their knowledge of issues and relationships to amplify the importance of the census to local priorities and using data to improve outreach strategies. They also are raising the profile of marginalized groups traditionally undercounted by the census, including people of color and young children.