This case study examines how Campbell County, a rural community in Tennessee, designed and launched the Women In Need Diversion (WIND) program to address the particular needs of women in jail. Drawing on direct program observation and in-person interviews with WIND stakeholders, this case study looks at design and implementation of the program and its early outcomes. The study also highlights lessons for other rural communities, including the importance of relationship building, collaboration across local agencies, nonprofit organizations, and faith communities, and assessment tools to build knowledge about served populations and overall system capacity.