A Big Data Approach to Identifying Promising Practices in Social Media Engagement
Law enforcement agencies are experimenting with social media to build stronger relationships with their communities. But are they using the most effective strategies?
The Urban Institute is digging into over 500,000 tweets from law enforcement agencies and 65 million tweets that mention police.
The Urban Institute is using big data to answer this question, digging into 500,000 tweets from law enforcement agencies and 65 million tweets that mention police. We also surveyed police about how they use social media, through a 2016 partnership with the International Association of the Chiefs of Police.
These data will help us identify how law enforcement agencies can improve community policing and increase transparency and accessibility through social media.
Filling a knowledge gap on police use of social media
Finding: Some of the greatest barriers agencies face using social media are adapting to new trends, measuring impact, and training personnel.
In 2014, President Obama created the President’s Task Force on 21st Century Policing to make recommendations on how policing practices can promote public safety while building public trust. The task force recommended that law enforcement agencies adopt model policies and best practices for social media.
But little research exists on how to use social media for community relationship building in a law enforcement context. We are working to fill that knowledge gap, with reports that explore how social media can contribute to improved police-community engagement and relationships.