PROJECTMeasure4Change Performance Measurement Playbook

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  • Racial Equity Approaches

  • To continuously improve nonprofits’ services and support staff, many organizations are increasingly interested in adopting racial equity and inclusion (REI) approaches while also becoming more data driven. By measuring the impacts of systemic racism to inform systems change, internally auditing unconscious bias to improve both staff members’ and clients’ experiences, and developing metrics to measure interventions that combat structural racism, nonprofits can connect REI and performance measurement to collectively inform the decision-making and strategies that impact an organization’s mission. While other sections of the playbook help you imbue your organization’s REI lens specifically in survey design or indicator development, this section focuses on foundational principles.

    Lay the groundwork

    • Identify opportunities to engage leadership and build internal processes around REI that can also help your organization improve its measurement and evaluation work.
      • Seize the opportunity presented by major milestones such as strategic process implementation or data system overhauls.
      • Meet with leadership and boards, give presentations, and bring in external speakers to build excitement and belief that investing in REI is critical to your organization’s mission (if REI is not already a part of your organization’s thinking).
      • Seek out training and professional development opportunities for monitoring and evaluation staff related to racial equity in data and nonprofit services.
    • Assess existing infrastructure and reporting practices.
      • How does REI show up in your suite of performance measurement tools (e.g., logic models, surveys, data dashboards)?
      • Are there opportunities to easily improve outdated or racialized language used in surveys or to frame long-term outcomes to explicitly identify racial equity goals?
      • Should you reexamine reporting practices to identify updates that will improve data quality?
      • Assess the demographics and lived experiences of your staff. Do you have a diverse, inclusive staff? Who is not represented among your staff? How might this affect your work?
    • Consider seeking diverse opinions about how REI can inform measurement and evaluation practices and vice versa. Democratizing performance measurement brings more ideas to the table.
      • Offer clients and nonmanagement staff leadership opportunities, as well as opportunities to participate in developing more equitable outcomes or improving intake forms.
      • Emphasize continuous improvement to give the staff the space to provide feedback and critiques on current practices and offer new ideas for incorporating REI and antiracist practice into all parts of measurement and evaluation.
      • Search for opportunities to have conversations with funders or management about improving metrics to reflect your organization’s REI lens.


    • Expand data analysis to include disaggregation for variant outcomes; race and place are key areas to examine.
    • Create processes to evaluate and mitigate racialized collection bias.
      • Review surveys, intake forms, and questionnaire language and update data collection tools to reflect your REI lens.
      • Review client assessment tools administered by staff and identify areas for subjective assessment. Modify assessment framing when possible. Bring in experts to hold unconscious bias training for staff. Promote accountability by tracking how staff assess clients, disaggregating data by race, gender, or other relevant variables to detect bias.
      • Invite clients’ feedback on data collection tools through interviews or focus groups. Create opportunities for clients to review data collection tools and offer insights on whether language could be improved to be more respectful.
    • Add secondary data about the community you serve to dashboards to situate program data in context or to inform program improvements that will help you meet larger needs that program data might not pick up.
    • Create additional research questions or hypotheses about how structural racism affects clients and begin data collection and analysis to better understand the issues.
    • Expand partnerships beyond a program. That is, work with your referral network or other organizations in your sector to recognize shared challenges and collective solutions to the structural racism issues that affect your work (e.g., limited affordable housing, lack of living-wage jobs, need for child care).
    • Consider creating organization-wide metrics that track how you influence and improve systems-level issues. Improvements could include partnerships across your city or service sector (e.g., food access) that promote changing policy or municipal practices; client testimony; and data sharing with advocate partners to help illuminate issues clients face, such as limited public transportation or punitive arrears practices.


    • Continue to engage with clients about improving the data collection process, and build your feedback loop process as detailed in the Client Feedback Loops and Engagement section.
    • Pilot new data collection tools or dashboards with staff and request feedback.
    • Meet with community partners or similar organizations to discuss data alignment or ideas to better elevate REI in your organization’s measurement and evaluation.
    • Bring in consultants, if appropriate, to assess areas of performance measurement that can be improved and to provide guidance on updating documents.

    Use and share

    • Build off your pilot work by redesigning data collection tools or dashboards to incorporate staff feedback and expand to more programs.
    • Analyze and discuss disaggregated data with staff and share their new insights with leadership.
    • Update and share outreach material to reflect program improvements that incorporate REI.
    • Be ambitious. Insights from your organization’s service work can feed into advocacy work to address structural inequality. Share your aggregate data with organizations working to improve policies that impact clients.


    • Continue to update programming based on REI data and new analysis.
    • Offer yourself (as a monitoring and evaluation staff person) as a resource for your organization or teams when they are expanding their REI work.
    • Continue working with partners to share data and measure your organization’s contribution to addressing structural racism at the city or neighborhood level.

    Keep the conversation going with funders to inform how REI metrics can improve program performance and support goals for both clients and the organization.

    Research Methods Performance measurement and management