Media Name: greenback-laura.jpg
Laura Swanson

Laura Greenback develops communications strategies for new publications and existing research, and builds relationships with reporters who write about the Urban Institute's social and economic policy issues. She acts as a communications advisor and strategist to researchers and executive management, integrating social media with traditional media relations strategies. Before coming to Urban, Greenback was communications director at the Software & Information Industry Association, where she promoted policy positions on behalf of member companies including Google, IBM, and Bloomberg. She has a BA in English from Washington College and an MA in interactive journalism from American University.