This Op ED – published by the Los Angeles Times on Easter Sunday, March 27, 2016 – discusses the plight of election polling and why polls are nowadays encountering surprises in determining the frontrunner. Santos tells sets the stage by telling the tale of polling participation from the early days when people wanted their voices heard to current times when privacy concerns dampen participation. This is the backdrop to societal change which also affects the ability to predict likely voters. These factors combine to cause volatility in election polling results.
To read Rob's Op ED, visit the LA Times website (by clicking on this link you will be taken to an external site).