This Op-ed–published by the Los Angeles Times–discusses the plight of election polling and why polls are nowadays encountering surprises in determining the frontrunner. Santos sets the stage by telling the tale of polling participation from the early days, when people wanted their voices heard, to current times, when privacy concerns dampen participation. This is the backdrop to societal change that also affects the ability to predict likely voters. These factors combine to cause volatility in election polling results.
To read this op-ed, visit the LA Times website (by clicking on this link you will be taken to an external site).