Charitable giving in North Carolina has been on the upswing for nearly ten years, but the economic downturn is affecting individuals' ability and willingness to give. Using tax returns stripped of personal identifiers, the report examines charitable giving by North Carolina tax payers and those in the Research Triangle. Overall, charitable giving by North Carolinians is higher than the national average both in terms of dollars given and the share of gross adjusted income given. Yet, despite its relatively high levels of income, Triangle residents give less to charity than the average Tar Heel. Even among high-income earners (those with adjusted gross income of $100,000 or more), Triangle residents give about the same amount in absolute dollars, on average, but about a half percentage point less than their statewide peers. Regional and county variations in giving suggest that fundraising appeals must be carefully targeted to be successful.
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