Research Report Nonprofit Fundraising Study: Covering Charitable Receipts at U.S. and Canadian Nonprofit Organizations in the First Six Months of 2012
Collaborative Nonprofit Research
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In its semi-annual survey, the Nonprofit Research Collaborative (NRC) finds that funds raised at organizations studied were largely unchanged from a year ago. The report pays special attention to donor retention, or a donor who gave in 2010 and made at least one more gift at some point in 2011. Among surveyed charities, those using multi-channel communications were most likely to have high retention rates. Donor-recognition and simply setting retention goals also distinguished charitable organizations with high retention rates. The results affirm that sector-wide, good communications and stewardship of philanthropic gifts are associated with raising more through fundraising.

Research Areas Nonprofits and philanthropy
Tags Nonprofit data and statistics Data and technology capacity of nonprofits Charitable giving
Policy Centers Center on Nonprofits and Philanthropy