The Los Angeles Healthy Kids program extends health coverage to uninsured children from birth through age 18 in families with income below 300 percent of the federal poverty level who are ineligible for Medicaid or SCHIP. Results from this first case study report on Healthy Kids implementation indicate that the program is off to a very positive start. Researchers found that the program's effective community-based outreach and simplified enrollment have fueled strong enrollment, its benefits package and managed care provider network were carefully designed to meet the needs of vulnerable children, and that Healthy Kids has been implemented smoothly.