This Guidebook provides practical advice to local governments on how to make municipally owned or controlled vacant land more attractive for potential investors. In other words, how to attract investors to buying land and make them willing to pay more for it. The Guidebook is addressed to decision-makers and technical experts at local governments who are engaged in marketing land to private users. This edition is revised from a version prepared initially for Serbia, and we believe this edition can be useful in any country where local governments try to release urban land under their control for private sector activities.