Public Comment Comment on the Georgia Access Model in Response to Comment Solicitation from the Department of Health and Human Services and the Department of the Treasury
Linda J. Blumberg, Matthew Fiedler
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The US Department of Health and Human Services and the Department of the Treasury solicited comments on the question of whether developments since the departments approved Georgia’s Section 1332 waiver should change the departments’ assessment of whether the Georgia Access Model meets the statutory requirements for Section 1332 waivers, including the requirement that waivers cannot reduce the number of people with insurance coverage.

In this letter, Linda Blumberg and Matthew Fiedler discuss developments since approval of Georgia’s waiver in November 2020 that have increased the likelihood that the Georgia Access Model will reduce coverage. They highlight that during 2021, the Centers for Medicare & Medicaid Services (CMS) announced substantial new spending on outreach activities related to the Marketplaces and Medicaid, including an increased marketing budget and new grants for individual enrollment assistance under the Navigator program. These policy changes have increased the number of people expected to obtain insurance coverage if the Georgia Access Model is not implemented. Because these activities will not occur in Georgia if the state’s proposal is implemented, these policy changes do not change the number of people expected to obtain insurance coverage if the Georgia model is implemented. Thus, these policy changes have increased the likelihood that implementing the model would reduce coverage. 

In addition, research released in parallel with or after the departments’ review of Georgia’s waiver (and thus likely too late to be fully incorporated in that review) has provided evidence that (1) the outreach activities currently conducted by the federal government increase insurance enrollment, (2) private marketing activities are less effective in increasing insurance enrollment than comparable public activities per dollar spent and are more likely to steer people into plans that do not meet Affordable Care Act (ACA) benefit standards, and (3) curtailing public outreach efforts is unlikely to increase private outreach efforts. These findings strengthen the case that eliminating current federal outreach activities will reduce insurance enrollment in Georgia while making it less plausible that increases in private outreach efforts would be large enough to offset that decline, as Georgia officials had suggested in waiver application materials.

The new evidence described above joins prior evidence, which the authors also review, that raised questions about whether increases in private outreach and enrollment efforts would adequately substitute for the loss of and associated federal efforts. The loss of the enrollment portal in Georgia will likely increase the difficulty of navigating the enrollment process, which prior research conducted in various contexts suggests would significantly decrease enrollment. Earlier evidence also shows that private insurance brokers are less likely than navigators to engage in outreach and education efforts, and that brokers are less likely to provide assistance for people with low incomes, racial and ethnic minorities, and people who are not proficient in English.  

In sum, accounting for the current policy landscape and both recent and prior evidence, the authors believe implementing the Georgia Access Model would meaningfully reduce insurance coverage in Georgia. They note that this expected reduction in insurance coverage would be even larger if coverage provisions similar to those in the Build Back Better Act, passed by the House, were to become law. 

Research Areas Health and health care
Tags Health insurance Federal health care reform Medicaid and the Children’s Health Insurance Program  State health care reform Private insurance
Policy Centers Health Policy Center