Can Giving Days Unlock America's Giving Potential?
Giving as a share of GDP has rarely strayed far from 2 percent over the past four decades—despite growth in the number of philanthropic organizations and donors, as well as efforts to encourage greater giving. Many communities have adopted giving days as a technique for encouraging giving. Has America reached its full potential for generosity? Or its generosity limit? Is there value in leveraging giving days to push the needle to increase our #GivingPotential?