Data can inform policies, influence decisions, and identify what’s working (and what’s not). That’s true not just for social and economic policy, but for communications strategy as well.
What did the evidence tell us about our performance on social media this year? We've crunched the numbers and, according to the data, these are the tweets that most resonated with @urbaninstitute’s followers in 2015, ranked by engagement:
5.
You know you're curious-- take a look at Obama's 1040: http://t.co/pJiyilFxUQ #taxday pic.twitter.com/M958cQoLVv
— Urban Institute (@urbaninstitute) April 15, 2015
4.
Interactive map: No matter where you live, there's not enough affordable rental #housing http://t.co/Q0Co6a1QnJ pic.twitter.com/2GU8hmknja
— Urban Institute (@urbaninstitute) June 16, 2015
3.
The average American worker earns less today than 40 years ago, reports @btschiller http://t.co/ZO9tJJ9jqu pic.twitter.com/rLkrJuBooM
— Urban Institute (@urbaninstitute) September 28, 2015
2.
.@RANDCorporation: Helping inmates pay for college could reduce incarceration http://t.co/NAr7bi4Das (via @hemdash) pic.twitter.com/lNRenNbX1u
— Urban Institute (@urbaninstitute) July 31, 2015
1.
Surviving the streets of #NYC: @MeredithDank on our new study on #LGBTQ youth & survival sex http://t.co/Zg9HFYvtMh pic.twitter.com/Ue5aSquNzR
— Urban Institute (@urbaninstitute) February 28, 2015
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The Urban Institute podcast, Evidence in Action, inspires changemakers to lead with evidence and act with equity. Cohosted by Urban President Sarah Rosen Wartell and Executive Vice President Kimberlyn Leary, every episode features in-depth discussions with experts and leaders on topics ranging from how to advance equity, to designing innovative solutions that achieve community impact, to what it means to practice evidence-based leadership.