After investing in identifying and measuring outcomes, analyzing the data, and reporting results to funders, many nonprofits do not take full advantage of their hard work. Nonprofit program managers may use the information, but there are also other important audiences. Some of these are within the organization, for example, board members and direct service personnel, such as service workers and counselors. In addition, there are a number of potential external users. These could include funders, community members, volunteers, clients, and other nonprofit organizations providing similar services. This guide provides ideas on effective uses of outcome information for nonprofits.
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