Factors Influencing Health Plan Choice among the Marketplace Target Population on the Eve of Health Reform

Brief

Factors Influencing Health Plan Choice among the Marketplace Target Population on the Eve of Health Reform

Abstract

At present, little is known about the plan preferences of those most likely to enroll in the new Marketplacepeople with incomes above 138 percent of the federal poverty level (FPL) who are currently either uninsured or purchasing nongroup insurance coverage. This brief examines what factors matter when these adults choose a new health insurance plan and what trade-offs they are willing to make in order to pay a lower premium for that coverage.

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