Evaluation of Target's Safe City Initiative: Implementing Public-Private Partnerships to Address Crime in Retail Settings

Research Report

Evaluation of Target's Safe City Initiative: Implementing Public-Private Partnerships to Address Crime in Retail Settings

Abstract

This report presents results from an evaluation of the Safe City Initiative. Launched by the Target Corporation in 2003, the goal of Safe City is to partner local law enforcement with retailers and community leaders to increase public safety. The evaluation, which employed surveys of businesses, Difference-in-Differences analyses of reported crime data, and cost-benefit analyses, found increases in perceptions of safety among businesses in the designated Safe City area and cost-effective reductions in crime in two of the four sites. In one site, however, crime reductions were limited to specific crimes and coincided with increases in other types of crimes.

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