Dissemination Lessons Learned

Brief

Dissemination Lessons Learned

July 19, 2007

Abstract

This paper describes the strategies and tactics used by the Urban Institute's Assessing the New Federalism (ANF) project to communicate changes in the social safety net in the wake of welfare reform. From 1997 to 2004, the growth of electronic communications revolutionized the way people communicate. This report documents how ANF adapted to these changes and offers lessons for future work. Several themes run through this work: continual evaluation of the dissemination program led to continual evolution; cost, time and outcomes were major measures of effectiveness; and being timely and relevant required new communication strategies.

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