2013 Fundraising Effectiveness Survey Report

Research Report

2013 Fundraising Effectiveness Survey Report

Abstract

For the first time in five years, charity respondents to the annual Fundraising Effectiveness Project survey saw positive gains in giving, but still continued to lose donors faster than they gained them. The survey, developed by the Association of Fundraising Professionals (AFP) and the Urban Institute, shows that for every $100 a charity gained in 2012 from new donors, the return of previous donors and increased giving from current donors, it lost $96 from lapsed donors and smaller gifts from current donors-for a positive gain of $4. It also shows 105 donors lost for every 100 gained.

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