2012 Fundraising Effectiveness Survey Report

Urban Institute, Association of Fundraising Professionals

The Center on Nonprofits and Philanthropy at the Urban Institute and the Association of Fundraising Professionals established the Fundraising Effectiveness Project (FEP) to conduct research on fundraising effectiveness and help nonprofit organizations increase their fundraising results. Piloted in November 2006, FEP collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. This report incorporates data from 3,184 survey respondents received as of February 2012, covering year-to-year fundraising results for 2010-2012.

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