View Research by Author - Association of Fundraising Professionals

Publications

The Center on Nonprofits and Philanthropy at the Urban Institute and the Association of Fundraising Professionals established the Fundraising Effectiveness Project (FEP) to conduct research on fundraising effectiveness and help nonprofit organizations increase their fundraising results. The 2011 FEP Donor Retention Supplement are based on data provided by 2,377 participating nonprofits about the 2010 behavior of 1.8 million 2009 donors to their organizations. Donor confidentiality is maintained for all FEP annual surveys. FEP measures and publishes statistics on gains, losses and net growth for both "number of donors" and "amount of gifts" (dollars).

The Center on Nonprofits and Philanthropy at the Urban Institute and the Association of Fundraising Professionals established the Fundraising Effectiveness Project (FEP) to conduct research on fundraising effectiveness (maximizing growth), and help nonprofit organizations increase their fundraising results. The basic FEP concept is that overall growth in giving from one year to the next is the net of gains minus losses, and can be increased most effectively by reducing losses. Piloted in November 2006, FEP collects and publishes annual fundraising data from nonprofit organizations enabling them to measure and compare their fundraising gains and losses to those of similar organizations. This article describes Growth-in-Giving (GiG) reports–a simple, reader-friendly format that provides a picture of fundraising gains and losses. The article illustrates scenarios that support growth-oriented fundraising strategies

The Center on Nonprofits and Philanthropy at the Urban Institute and the Association of Fundraising Professionals established the Fundraising Effectiveness Project (FEP) to conduct research on fundraising effectiveness and help nonprofit organizations increase their fundraising results. Piloted in November 2006, FEP collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. This report incorporates data from the 2,377 responses with 2009-2010 results received as of February, 2011 and covers year-to-year fundraising results for 2010.

The Center on Nonprofits and Philanthropy at the Urban Institute and the Association of Fundraising Professionals established the Fundraising Effectiveness Project (FEP) to conduct research on fundraising effectiveness and help nonprofit organizations increase their fundraising results. Piloted in November 2006, FEP collects fundraising data from nonprofit organizations beginning with data for 2004-2005. The Fundraising Effectiveness Survey enables participating groups to measure and compare their fundraising gain and loss ratios to those of similar organizations. This report incorporates data from the 1,982 responses with 2008-2009 results received as of February, 2010 and covers year-to-year fundraising results for 2009.

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