The Fundraising Effectiveness Project (FEP) was established in 2006 to establish standards for reporting on fundraising costs and revenues, to collect uniform data designed to help nonprofits increase giving at a faster pace, and to help the nonprofit community learn more about improving donor recruitment and retention. FEP is cosponsored by the National Center for Charitable Statistics at The Urban Institute; the Association of Fundraising Professionals (AFP); the Center on Philanthropy at Indiana University in Indianapolis; the National Committee on Planned Giving in Indianapolis and other nonprofit sector organizations. The project also works with more than a dozen fundraising software firms around the country to develop automated upload features in their products so that users can, with the click of a button or checkbox, either send the data directly to us, or have the firm send the data annually.
Participating nonprofit organizations that submit their data electronically through NCCS's electronic portal can compare their growth-in-giving performance with the performance of like organizations as determined by total amount raised, average gift size, type of organization, age of development program, geographic location, fundraising budget and number of personnel, as well as combinations of these criteria. In subsequent years, the project plans to collect more detailed information, including costs (by fundraising method), gift type and other variables.
Publications
2011 Fundraising Effectiveness Survey Report
by Urban Institute and the Association of Fundraising Professionals
2011 FEP Donor Retention Supplement
by Urban Institute and Association of Fundraising Professionals
2010 Fundraising Effectiveness Survey Report
by Urban Institute and the Association of Fundraising Professionals
A Better Measure of Success
How to Use AFP's Growth-in-Giving Reports to Improve Fundraising Performance
by Wilson "Bill" Levis and Cathlene Williams, Ph.D., CAE
Latest Research
