Citation URL: http://www.urban.org/DougRule

In January 2000, the Foundation Media Relations Project was launched to bridge the gulf between journalists and foundations. This localized, experimental effort was based on recommendations in a report by Burness Communications for the Urban Institute's Center on Nonprofits and Philanthropy. The report, Overcoming the Jitters, singled out regional associations of grantmakers as a logical starting point to help diverse foundations work with the news media. The Center on Nonprofits and Philanthropy assessed the Foundation Media Relations Project and extracted the lessons learned. Highlights from these lessons are presented in this document—a primer for foundations and philanthropy leaders nationwide. The Center's recommendations for overcoming the media jitters: a receptive attitude, sufficient resources and support, patience, and commitment.

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